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OUR MISSION & VISION

From the very beginning, when Half Full was only an “I”, my purpose revolved around pushing people to make an impact by tapping into their underlying positivity, passion, and restlessness. I didn't know exactly what that looked like, but came up with a mission that I felt embodied it at the time. "We challenge you to live in your moment and look forward to more...we’ll be there when you do."

As “I” became “We”, our mission and vision came further into focus and took on real meaning. Today, our mission is to lead and inspire ideas & community through purpose driven products, places & experiences, and our vision is to be the #1 reason people want to live in, work in, & help to build a better Stamford. To help us actualize these words, we've developed a rally cry that we live by every day; we hope you'll join us. - Conor

We believe it’s always best to look on the bright side.

We celebrate the risk takers, the dream makers, and the "who says we can't sayers".

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We believe that thinking about what comes next is just as important as living in the moment.

We praise the determined adventurers who know what’s possible when you relentlessly pursue it.


We believe optimism is a movement capable of changing the world and that it’s our duty to make it be known.

We value the tireless difference-makers who recognize that together we can make the world a better place, one beer, and one conversation at a time.

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THE HALF FULL FABRIC

Our Rally Cry is further distilled into a framework (The Half Full Fabric) that we use to guide ourselves and our decisions every day.

FUN-LOVING
We keep it light-hearted and always look on the bright side.

AUDACIOUS
We embrace risk and never stop saying “who says we can’t?”

BRILLIANT
We shine bright and never settle for second best.

RESTLESS
We never stop moving and are always excited for what’s next.

IMPACTFUL
We make a difference in everything we do and say.

COLLABORATIVE
We achieve great things when we chose to work together.


Hey! Did you know we made a podcast?

Give a listen to how we got started with an 8 episode Podcast mini-series!